SOP · Quality list-building

Building your producer email list

Build a targeted, high-quality producer contact list for cold outreach on a specific script. Expected outcome: 400+ vetted contacts over a two-week sprint at ~30/day.

  1. 01

    Prerequisites

    • IMDb Pro account (a 1-month trial covers a sprint) — required to see producer contact info.
    • The contact list template, where every contact gets logged.
    • A daily target you hold: 25–50 names/day. 30/day × 14 days ≈ 420 contacts.
    • Baseline cold email response is ~1%; strong subject lines, targeting and follow-ups can reach ~4%.
  2. 02

    Define your search filters

    • IMDb Pro → Titles → Released Movies (left sidebar).
    • Genre: match your script. Country: e.g. United States unless targeting another market.
    • Release date: last ~3 years to present, so producers are currently active.
    • Budget range: match your project (e.g. $5M–$25M for low-budget indie). MPAA rating: match your script.
    • Save Filters and name the search so you can return to it.
  3. 03

    Mine each film for producers

    • Open the film's IMDb Pro page and expand the Filmmakers section.
    • Scroll to Producers. Skip line producers — they can't greenlight or champion your script.
    • Middle-click every remaining producer into its own tab before processing anyone, so you don't lose your place.
  4. 04

    Qualify each contact

    • Direct personal email → capture, highest priority.
    • Company email with no gatekeeper listed → capture, better than nothing.
    • Representation / agent / manager listed → skip. No gatekeepers.
    • No contact info, or based outside your target country → skip.
    • Only phone / website → optional: call or inquire, otherwise move on.
  5. 05

    Log each contact

    • Name, email (prefer personal over company), phone and IMDb link if visible.
    • Genre of the film you found them through.
    • Film title in ALL CAPS — this formatting matters for the later outreach step.
    • A one-line personal note: a scene, a character, a shared connection. Used to personalize the cold email.
  6. 06

    Rinse and repeat

    • Close the film tab, open the next film from your saved filter results, repeat steps 3–5.
    • Continue until you hit your daily target, every day for two weeks.

What comes next

This SOP covers quality list-building only. Two follow-ups exist: a quantity list-building process, and what to do with the list — cold email templates, subject lines and follow-up sequences. The ALL-CAPS film title formatting is used in that stage.